Here are 3 things brands can learn from the Spotify campaign. Shortly after being named the 2018 Media Brand of the year at this year’s Cannes Lions, Spotify rolled out an interesting Campaigns for Drake’s fifth studio album: Scorpion. Understanding where your audience consumes content is more important than ever to maximize your reach. People are watching TV on their cell phones, and podcast have replaced the happy hour traffic mix in the car. Arguably, these mutations are the result of the ever changing, ever growing list of media platforms which renders customer touch points very complex. Advertising is an area of strategic communication that is undergoing constant mutation.
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